Analytics for Exhibition Halls, Public spaces, Retails, Cafeteria’s

Facial analysis powered by Zenus
Overview

The trade-show organizer wanted to increase exhibitor retention and satisfaction.

Objective
  • Measure attendee engagement
  • Measure traffic on the trade-floor

Happy map

EXHIBITION ORGANIZER

INSIGTHS

Unique experiences achieved 2x ROE compared with giveaways.

100 % Satisfaction. Exhibitors which received an ROI report expressed a high satisfaction with the show.

Activation examples

  • Puppies for adoption and ice cream
  • Educational content and interactive games
  • Gift-giving program for people in need
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Process

  • Discreet cameras were mounted on selected booths to capture data
  • Headcount and facial expressions were analyzed to produce engagement reports
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Results

  • Effective brand activations create a personal connection
  • Exhibitors want to see hard data supporting their investment
  • High exhibitor satisfaction resulted in easy booth renewals

16/16 RENEWALS. Exhibitors which received an ROI booked a space for next year’s show.

Next Steps

We added more metrics such as sex and age group!

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Spec Sheet

HEAT MAP SENTIMENT DEMOGRAPHICS
RANGE 20 meters Up to 70 feet 9 meters Up to 30 feet
COVERAGE 550 sq. m.(6,000 sq. ft.) 90 sq. m. (950 sq. ft.)
FACES 1,000 faces Up to 200 faces Up to
FIELD OF VIEW 145 145
BATTERY LIFE 48 hours Up to 48 hours Up to

Note: Each mini SD card records up to 12 hours of 4K footage (128GB). Multiple environments are supported including indoors, outdoors, and dimly lit areas. A rental kit includes a camera, mount, rechargeable battery, and mini SD card(s).

Privacy with FortKnox

General Guidelines

Consent (Not required)

Simply inform the audience (privacy policy)

Signage General Notice

Disclose the use of video analytics

Data Anonymized

We do not extract ANY identifiable information